Publicis NY New Pharmavite´s Nature Made® AOR, Hispanic Foods Leader Cacique® Inc. Appoints GALLEGOS United & More Sales Leads

Publicis NY New AOR for Pharmavite´s Nature Made® & Hispanic Foods Leader Cacique® Inc. Appoints GALLEGOS United & More Sales Leads

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  • Pharmavite´s Nature Made®

Pharmavite´s Nature Made® has new agency. Pharmavite, a leader in the health and wellness industry, announced Publicis New York as agency-of-record for Nature Made® vitamins and 

Pharmavite´s Nature Made®supplements. Following a competitive review, Publicis New York was chosen as the marketing partner to catapult Pharmavite´s Nature Made® into the next decade leading their brand transformation, and building on the brand’s deep heritage of quality and trust with consumers.The Nature Made and Publicis New York marketing partnership scope includes the development of a fully integrated brand campaign across mass media, shopper marketing, eCommerce and social media. The remit also includes data analytics and measurement. Nature Made spent nearly US$32 million on media in 2018 and over US$17 million in the first nine months of last year, according to Kantar Media.

  • Cacique® Inc. 

Pharmavite´s Nature Made®Cacique® Inc. – an authentic Mexican food brand and leading producer of Hispanic style cheeses, creams, chorizos and salsas in the U.S., announced it has named agency GALLEGOS United as its agency of record (AOR) for advertising. GALLEGOS United will be Cacique’s lead agency driving overall brand strategy, creative development across all media channels & social media. The agency’s work on behalf of the brand is expected to begin immediately.Cacique Inc.’s appointment of GALLEGOS United comes on the heels of a competitive review among multiple agencies as part of its recent bolstered marketing efforts. As Cacique continues to extend its portfolio of authentic, high-quality Mexican foods rich in heritage and tradition to even more people across the country, the company ultimately elected to consolidate advertising efforts to a single agency with demonstrated success in reaching multiple diverse audiences with a unified approach.


  • Sprint

Last week, the Justice Department finally approved the merger between Sprint and T-Mobile. The combined company will certainly take new decisions as it relates to marketing strategy and the external vendors (media, agency, sponsorship, and other marketing service providers who support it). Check out our analysis here.



  • Escudo Águila Real (EAR)

Pharmavite´s Nature Made®Escudo Águila Real (EAR), a luxury tequila brand made in México, has named Upstreamers multicultural advertising as its´new AOR, Mediapost reports. The agency will handle strategy and creative for the business while raising awareness for the brand’s growing U.S. presence among diverse consumers.Agency Upstreamers is also working on projects for a number of brands including Disney, Bud Light, Ford, and Johnson & Johnson.



  • Scott Credit Union

Pharmavite´s Nature Made®Scott Credit Union—a member-owned, full-service financial institution—has appointed Denver-based independent-agency Cactus as its new agency of record.After securing a sponsorship of the 2019 Stan­­ley Cup winner St. Louis Blues, which includes name and likeness usage, placements in the Enterprise Center where the team plays, and exclusive product development, Scott Credit Union was seeking an agency with expertise in leveraging sports sponsorships for marketing campaigns. They approached Cactus, knowing of the agency’s reputation in this area.The relationship formally kicked off in early December, and the first work will break in April 2020.Cactus brought national attention to UCHealth by leveraging the reputation of Peyton Manning, the sports world’s most iconic representation of dedication to excellence and commitment to greatness. Founded in 1943, Scott Credit Union is a full-service financial institution providing financial services for individuals and businesses, including free checking accounts with interest, ATMs, credit and debit cards, new and used vehicle loans, mortgage loans, unsecured lines of credit, savings products, online banking, free online bill paying and much more.


JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at


  • Cat’s Pride

Pharmavite´s Nature Made®Oil-Dri Corporation, a worldwide leader in producing, marketing and selling high-quality sorbent products for consumer and business to business markets, has named Cramer-Krasselt (C-K) as agency of record for Cat’s Pride, a cat litter and accessories brands, Mediapost reports. The appointment follows a a multi-agency review. Magnani served as the incumbent. C-K will be responsible for  the brand’s advertising, brand planning, public relations, social media and digital marketing. Media is handled by GYK Antler. Annual billings are around US$5 million.