Pepsi’s Latest Integration with Telemundo, Dermablend Professional Selects BODEN & More Sales Leads

Sales Leads: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • Pepsi

Pepsi and Telemundo’s integration Pepsi announced an integration with Telemundo’s highly-anticipated second season of “La Voz,” the Spanish-language edition of NBC‘s award-winning hit series, “The Voice.” As the show’s first-ever beverage sponsor and prizing partner, Pepsi will take the season two stage by storm, unapologetically celebrating Latin music and the talented phenoms giving everything to become the next big musical superstar. Pepsi will level up the season two “La Voz” prize, bringing the original US$100k grand prize up to an epic US$200K.The integration will span the blind auditions, battle rounds and live performances. It will feature cups branded with Pepsi in the coaches’ chairs and include Pepsi branding across a number of touchpoints: multi-screen presence throughout the season, in-show and out-of-show custom activations on linear and social and prominent thematic storylines woven throughout the season. The integration will also bring to life and feature the newest U.S. Pepsi campaign tagline, “That’s What I Like” (“Es Lo Que Quiero”). Launched earlier this month, the new tagline is the brand’s first in two decades. Pepsi unveiled five new national commercials to launch the new tagline, three of which were developed in partnership with the Pepsi brand’s Hispanic agency, Alma (“DJ BBQ,” “Subway,” and “Lavandería). The spots will air across English and Spanish-speaking properties to reach the brand’s ever-growing fusionista fans, Latinos celebrating and blending their Hispanic and U.S. cultures. OMD is the media agency behinf this effort. For more information on the partnership, check Portada´s recent interview with Esperanza Teasdale, VP & General Manager, PepsiCo’s Hispanic Business Unit Marketing.

  • Dermablend Professional

@Pepsi Latest Integration with@Telemundo, @DermablendPro Selects BODEN & More #SalesLeads @LaVozUS @AFCU @realsaltlake @Ford as its public relations agency of record (AOR). BODEN will be responsible for media relations, executive positioning and thought leadership for the #1 dermatologist recommended coverage brand.Dermablend’s mission is to serve as a tool of empowerment on every skin journey to feel beautiful with and without makeup, uniquely allowing consumers the power of choice. Understanding that inclusion goes beyond skin tone, Dermablend also provides solutions for skin indications ranging from acne to scarring, burns and vitiligo, among many others. Born at the intersection of dermatology and makeup artistry, Dermablend combines high-performance pigments and dermatologist-created standards to create products that are safe for all skin types, tones and conditions.BODEN’s mission is to help brands Lead with Culture™. The independent female-led agency works with brand leaders such as Target, McDonald’s and UnitedHealthcare on building purpose-driven campaigns, led by data and cultural insights.

  • Leidos/MLS

Leidos, a FORTUNE® 500 science and technology leader, announced it has extended its Presenting Partner agreement with D.C. United as the team’s exclusive jersey sponsor through the 2021 season. The agreement extends the reach of the Leidos brand with a savvy soccer audience both domestically and internationally. Additionally, Leidos will support soccer at the grassroots level through jersey sponsorships with various youth soccer clubs in Virginia, Maryland, West Virginia, and Alabama.Under the agreement, the Leidos logo will continue to be prominently featured on the front of the team’s jersey, displayed throughout Audi Field and all of the team’s marketing and media assets. The sponsorship will also enable both Leidos and D.C. United to continue engaging the community and charitable partners through events like Armed Forces Week, a custom program aimed at thanking military members and veterans for their service. With the opening of Segra Field for the Black-and-Red’s new USL Championship affiliate, Loudoun United FC, and the scheduled opening of D.C. United’s new training facility in Leesburg, Va., in Fall 2020, D.C. United and Leidos will have additional touchpoints to engage with local communities and fans.One of the founding clubs of Major League Soccer in 1996, D.C. United are one of the most decorated teams in the United States with 13 domestic and international trophies.


JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at


  • America First Credit Union/ MLS

Real Salt Lake is proud to announce a long-term extension to its partnership with America First Credit Union (AFCU). With the extension, America First Credit Union will become the Official Credit Union of Real Salt Lake, Utah Royals FC and Rio Tinto Stadium, and will also have a significant partnership with the 2019 USL Championship title-winning Real Monarchs and the RSL Youth Development Academy.The partnership extension will provide more exclusive America First Credit Union member-only benefits and connectivity with fans, and generate deeper, stronger and better market-wide promotions – including AFCU/Real Salt Lake and AFCU/Utah Royals FC co-branded credit and debit cards. Building on a long-standing partnership between the club and AFCU that has seen numerous activations at Rio Tinto Stadium, including in the America First Credit Union Pavilion, the two Utah community leaders will now extend their relationship to include promotions with the America First Charitable Foundation and the RSL Youth Development Academy.The Ogden, Utah-based institution is one of a handful of credit unions to align themselves with an MLS club. Many credit unions have elected to partner with MLS teams partly because it has historically been cheaper than sponsoring teams in larger leagues. America First has become one of the largest, most stable and most progressive credit unions in the country, and has remained a member-owned, not-for-profit cooperative financial institution. Today, America First has 131 locations, and is the ninth largest credit union in assets in the United States with over US$11.7 billion, and the sixth largest credit union in membership in America with more than 1,071,000 members.

  • Ford

Ford has announced that it has launched a new advertising campaign for the all-new 2020 Ford Escape. The first of the new commercials, an effort of agency BBDO, is called “Built Street Smart,” and it will be running across broadcast, digital, social media and print channels. . The commercial talks about the all-new Escape and the features it offers along with driver-assist technology and hybrid power option.The voice-over actor in the commercial is Brian Cranston. He touts the 2020 Ford Escape Hybrid with its best in class range of over 582 miles per tank of fuel. The commercial also promotes the available Ford Co-Pilot 360 technology and shows the pop-up HUD that comes out of the dash of some models.Ford says that it will have spots debuting later this month specifically for African-American(from Uniworld Group) and Hispanic audiences(from Zubi) celebrating “smart, powerful women,” and Angela Bassett will voice those commercials. One of the models that Ford is most eager to sell is the Escape PHEV.ker.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.