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Portada and Media Economics Group are happy to present a new selection of Mobile campaigns in the US Hispanic Market.

Breaking Ads Mobile US Hispanics analyze today a new selection of mobile campaigns featured beetwen the 15th February and 2nd March.

These are the digital campaigns from Olay, Mc Donalds and FilmDistrict.

Note: campaigns also may have appeared on non-mobile websites.



Landing page


Advertiser: Procter & Gamble

Campaign: “Facial Hair Removal Duo”

Language: Spanish

Description: Olay Facial Hair Removal Duo mobile campaign; mobile landing page “Verdad o Mito” interactive Q&A’s

Sites: Univision Movil (

Server: mydas.mobil (Millenial Media “Mydas”)











Landing page FilmDistrict Distribution, LLC

Campaign: “Dead Man Down” Movie

Language: Spanish

Description: Dead Man Down movie starring Colin Farrell and premiering March 8th.  Spanish-language landing page (below) features trailer video.

Sites: ESPN Deportes Mobile (

Server: (DoubleClick)












Landing page

mc.donalds.landingAdvertiser: McDonalds, Inc.

Campaign: “Fish McBites”

Language: English (Web in Spanish)

Description:  Mobile ad campaign for new “Fish McBites”; Spanish-language landing page (below) features video.

Sites: Portatil, Telemundo Movil, Mobile en Espanol, Univision Movil

Server: (DoubleClick), (AdMarvel), (Vdopia)











Source: Media Economics Group. For more information: 1 (704) 841-2030.


Senior Researcher/Writer, @CarovsCaroCarolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

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