What: Supply-side platform provider PubMatic has acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed sum.
Why it matters: With Mocean Mobile’s ad-serving capabilities , PubMatic existing mobile offering will expand Increasing its´ premium publisher base.
Supply Side Platfrom (SSP) PubMatic acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed amount. The new combined entity will operate under the PlubMatic name.
With this acquisition, Mocean Mobile’s ad-serving capabilities and its ad network will help to extend PubMatic existing mobile offering by supplementing PubMatic’s mobile app, mobile web and tablet capabilities with a mobile ad server.
As a result, The company will be able to provide publishers with an end-to-end mobile solution for traditional direct sales, programmatic direct sales, and mediation.
Mocean Mobile’s and its more than 40 employees, will join PubMatic bringing the new company’s headcount to over 475 employees worldwide. PubMatic will continue to work with Mocean Mobile’s clients, which include mobile ad networks, app stores and nearly 50 publishers as well as more 70 third-party mediation partners, and will support existing services while increasing investment in product development across the company’s mobile platform.
“The addition of Mocean Mobile’s highly regarded mobile ad server technology, greatly enhances our ability to provide publishers with a fully integrated, enterprise grade solution built to handle the complexity of mobile. This combination expands the infrastructure and technology underlying our multi-screen capabilities, and accelerates our ability to extend our programmatic mobile offering across direct as well as indirect sales,” said Kirk McDonald, president of PubMatic.
“With the integration of Mocean Mobile’s ad serving technology, the combined mobile solution will allow publishers to effectively yield manage their mobile direct performance, and programmatic demand in a single ad server stack,” said Bennett Theimann, CEO at Mocean Mobile. ”