What? AdParlor, Adknowledge’s social media platform, will now extend its work to Twitter, as a new API partner. Why it matters: AdParlor has worked with Facebook solely until now.
AdParlor has been named a Twitter Ads API partner, besides Facebook Strategic Preferred Marketing Developer (sPMD).
“We’re pleased to announce this addition to our portfolio of social media solutions,” said AdParlor General Manager Mladen Raickovic.
“As we expand both our product features and global presence, we continue to deliver measurable results for our clients and provide the industry’s most advanced features, technology and superior client service.”
With the addition of Twitter, we’re one step closer to becoming the social platform for the next generation of brands and marketers on a global scale – Raickovic
“Twitter users send a half-billion Tweets per day—that’s a lot of data and engagement opportunity for brands,” said Adknowledge CEO Ben Legg. “We look forward to digging into all that data, and then doing what we do best: deliver optimized digital advertising.”
AdParlor plans to introduce products specifically for Twitter that differ from what it does on Facebook. As such, it has already grown its staff by 25% over the past year, though it declined to provide a specific number of employees.
Adknowledge has been an active acquirer since its founding nine years ago. It bought AdParlor two years ago, and made its 10th acquisition (of SocialWeekend Labs) back in April, according to AdExchanger.