The Spanish sports newspaper Marca recently published its first Latin American print edition. The newspaper launched in Colombia with an initial circulation of 60,000 issues. The price of Marca Colombia is 1200 Colombian pesos and it is available in Colombia´s main cities (Bogota, Medellin, Cali, Barranquilla, Cartagena, Armenia, Pereira, Manizales and Ibague).
The Colombian launch is being supported by Colombian publishing House Grupo Editorial Semana.
According to Spain’s Unidad Editorial, the publisher of Marca, it has chosen Colombia as the first country to expand in Latin America because:
– Colombia has a large number of sports fans, and Spanish football fans.
– Colombia has demonstrated its strength as a country: 4% sustained growth in the last decade, and it is the second country, after Brazil, with the largest foreign investment in the region.
The editorial staff is based in Bogota with 38 journalists.
Spanish players in the Americas
Marca’s print edition in Colombia has also a digital presence in the form of a specia section targeted to Colombia within Marca America (a site Marca launched a few months ago that targets sport fans in the Americas). As, Marca’s rival in Spain recently also introduced a Colombian edition through a partnership with Colombian El Tiempo newspaper.