Veronica Pimstein has been named senior vice president of creative, Latin America/US Hispanic production for Sony Pictures Television.
In this role, Pimstein will oversee creative for the company's US Hispanic and Latin American production businesses, foster relationships with writers and creative talent in the region and supervise new concepts from the idea stage through series for all scripted programming.
"With more than 25 years of development and production experience on some of the best known serial and weekly dramas from Mexico and the US, Veronica's strong background in story and character development and execution, combined with her collaborative approach to production is a perfect fit for our business needs," said Cunningham. "Her unique skill set and dynamic relationships in the region will enable us to deliver high quality scripted product to our network and production partners in the region."
Prior to joining SPT, Pimstein served as executive producer of dramatic productions for Univisión Telefutura. She also has worked for Televisa and numerous telenovelas.
Pimstein holds a BA in Communications from Universidad Anáhuac in México City and graduated from the NY School of Interior Design in 2000.