A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Nissan – Global
Omnicom is creating a dedicated Agency For Nissan called Nissan United, the new unit will be made up of staffers from TBWA (creative), OMD (media), Critical Mass (digital), Interbrand (brand strategy) and Emanate (public relations). TBWA’s creative partner on Nissan in Japan, Hakuhodo, will also be represented. John Castle of TBWA will be president of the new unit, which will be based in New York and have an initial staff of about 30. Nissan joins several other major automakers who have dedicated multi-faceted agency units. Among them: Team Detroit for Ford; Hudson Rouge for Lincoln; Team Mazda; Commonwealth for General Motors’ Chevrolet and Rogue for Cadillac, and Innocean for Hyundai.
- Newell Rubbermaid – PHD
Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying, PHD will handle media buying. Atlanta, Georgia-based Newell Rubbermaid owns a broad range of brands, including Sharpie, Paper Mate, Rubbermaid, Irwin, Lenox and Calphalon.Newell Rubbermaid plans to invest more in marketing more of its brands globally, added spokseman David Doolittle, especially in emerging markets like Brazil and China, as well as Mexico and other parts of Asia.
- Line – JWT – Brazil
Line starts operations in Brazil and is going to work with JWT in the country. The agency has won the pitch against 4 more agencies (names were not disclosed). JWT has launched a campaign for the company, produced by Landia.
- Google – Flutter – Global
Google has acquired Flutter, a San Francisco-based startup that develops gesture-recognition software, enabling Mac and Windows users to control popular apps via webcam. This new purchase has triggered widespread buzz on whether the new gesture technology will be incorporated into Google’s products, from Nexus handheld devices and Chromebook laptops to Glass.