- Procter & Gamble – Brazil
Procter & Gamble has appointed Wieden + Kennedy Sao Paulo to manage its brands. The agency will be in charge of the communication efforts facing the 2012 and 2016 Olympics.
- Corona- Mexico
The Mexican Grupo Modelo has launched the new campaign for its beer Corona in association with Sony Music. The new campaign includes branding, tv, print media, radio, PR, digital media and events.
Corona´s goal is to target young and keep supporting music in the country. The campaign was produced by Musikmarketing.
- The Principal Financial Group – Latin America
The Principal Financial Group has announced that Luis Valdes succeeds Sorensen as president and CEO of Principal International. Roberto Walker succeeds Valdes in the role of President, Principal International Latin America. More info “The Principal Financial Group Announces Executive Succession At Principal International”
- Heinz / Coniexpress – Brazil
Heinz Company has announced that it has agreed to acquire an 80% stake in Coniexpress S.A. Industrias Alimenticias, a leading Brazilian manufacturer of the Quero brand of tomato-based sauces.
- Viña Maipo / Viña Palo Alto – Chile
Grey Chile has announced that Viña Maipo and Viña Palo Alto have chosen the agency for their communication efforts and branding.
- Canon / Argentina
Photography and digital imaging specialist Canon USA has been unveiled as a global sponsor of the upcoming Copa America tournament in Argentina.
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