• Procter & Gamble – Brazil

Procter & Gamble has appointed Wieden + Kennedy Sao Paulo to manage its brands. The agency will be in charge of the communication efforts facing the 2012 and 2016 Olympics.

  • Corona- Mexico

The Mexican Grupo Modelo has launched the new campaign for its beer Corona in association with Sony Music. The new campaign includes branding, tv, print media, radio, PR, digital media and events.

Corona´s goal is to target young and keep supporting music in the country. The campaign was produced by Musikmarketing.

  • The Principal Financial Group – Latin America

The Principal Financial Group has announced that Luis Valdes succeeds Sorensen as president and CEO of Principal International. Roberto Walker succeeds Valdes in the role of President, Principal International Latin America. More info “The Principal Financial Group Announces Executive Succession At Principal International”

  • Heinz / Coniexpress – Brazil

Heinz Company has announced that it has agreed to acquire an 80% stake in Coniexpress S.A. Industrias Alimenticias, a leading Brazilian manufacturer of the Quero brand of tomato-based sauces.

  • Viña Maipo / Viña Palo Alto – Chile

Grey Chile has announced that Viña Maipo and Viña Palo Alto have chosen the agency for their communication efforts and branding.

  • Canon / Argentina

Photography and digital imaging specialist Canon USA has been unveiled as a global sponsor of the upcoming Copa America tournament in Argentina.

Under the terms of the agreement, Canon will be the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office equipment supplier for the competition. Canon will also secure exposure through two on-field advertisement boards per match, a logo on all press conference backdrops and branding on all official promotional materials and souvenir programs.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

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