A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
NBCLatino.com: Latino hip-hop sensation Pitbull was named partner in a venture giving the Miami-based artist a significant stake in The New Miami Subs Grill restaurant chain.CEO Richard Chwatt said the company is excited to welcome Pitbull into its executive team and Board of Directors. Restaurant group executives, ultimately, believe that bringing in the 31-year-old Miami native into the mix will help boost the restaurant chain’s brand as they look to expand both here and abroad, as well.
Vimeo, a U.S.-based video sharing website on which users can upload, share and view videos, is reachiing out to Hispanics by incorporating a Spanish translation of the company website. Vimeo CEO Kerry Trainor said Spanish was a natural expansion for the company because the U.S. Hispanic population is booming. "Vimeo is a global community, so we wanted to start providing local language support," Trainor told HispanicBusiness.com. "Specifically, we chose Spanish because it's the second most spoken language on Vimeo, making up approximately one-tenth of our users base." The Spanish-language users come primarily from countries such as the U.S., Spain, Mexico, Argentina, Chile and Colombia.
- Open English
Online English language school Open English has raised more than $40 million in its latest financing round, the company announced. Open English often does panregional campaigns and has used cable to promote its classes to Latin American audiences.
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