Bailey, the Diageo-owned Irish liqueur brand, has parted company with JWT and called a pitch for its £40m global ad account.The brand has already approached agencies with a view to holding a pitch for the business later in the year. JWT has held the account since April 2008.
News of the pitch follows Diageo's appointment of Philip Almond as the new global brand director for the Baileys brand. Almond, previously the UK marketing director at Diageo, took on the role in August last year.
Earlier this year, Baileys announced that it had signed a deal with Channel 4 to sponsor the new series of 'Desperate Housewives'. Baileys' relationship with its other roster agencies – Carat, Agency Republic and Chemistry – is unaffected by the review.
Bob Jeffrey, Worldwide Chairman and CEO, JWT, announced the creation of a new Global Task Force that will be led by Jean-Louis Roche, Alex Pallete and Facundo Goldaracena. Read more here.
Expedia, the world’s largest online travel company, has appointed Essence (www.essence.co.uk) to handle its European online advertising including display, partnerships, social media and mobile. This followed a competitive pitch against three other agencies, each with pre-existing relationships with the brand. This is the first time that Essence has worked with Expedia.
Effective immediately the appointment sees Essence responsible for media and creative for the Expedia-branded sites across twelve European countries, including the UK, Germany, France, Italy and Spain.
Visa Inc. (V 93.25, +0.51, +0.55%), a FIFA partner announced an extension of its first-ever global FIFA-themed marketing campaign — Go Fans. The global campaign, which originally debuted in Latin America in 2009, includes television, print and out-of-home advertisements, usage promotions, experiential offers for cardholders and merchant discounts. Go Fans was developed to connect with football fans worldwide to drive preference for and usage of Visa products, promote Visa's association with the 2010 FIFA World Cup South Africa(TM) and reinforce the ways in which Visa enhances the fan's FIFA World Cup(TM) experience.78 markets throughout the world are activating Visa FIFA-themed marketing programs with over 200 clients.
Utilizing the flexibility of the More people go with Visa campaign, advertising creative from the Go Fans campaign will be customized and will appear in 30 markets around the world to strengthen the campaign's relevance in those regions. In addition to Go Fans, customized advertising extensions of the campaign will utilize Go Football and Go [Country] (e.g. Go Brazil) taglines.
Mobile content service and technology vendor m-Wise (MWIS 0.03, +0.00, +6.45%), announced its financial results for the fiscal year ended December 31, 2009. Mati Broudo, co-founder and executive chairman of m-Wise said: “In the past year we continued to expand our presence in the Americas, we increased volume of sales in the US, expanded our relationships with our clients and engaged new key players in the entertainment industry, such as Fox Mobile Group, Universal Records and Warner Music. In addition, we have also strengthened our position in the growing field of mobile marketing and executed mobile marketing campaigns for companies like Kodak and WPP's Burson Marsteller agency.”
He added: “We view Brazil as a key market for m-Wise and as such, we are excited by the prospects of our first new local presence in the continent. We plan to expand our presence in other Latin American markets as well, such as Mexico and Argentina. Other exciting news demonstrating the capabilities of our technology is a signed contract with Digicel Group of mobile carriers, who selected the m-Wise platform to deliver mobile content services in 26 Caribbean, Central and Latin American markets.”
- Royal Caribbean
Royal Caribbean Cruise Lines is increasing its marketing and sales efforts in emerging markets, including Latin America, Portada has known. The company is looking for new growth in new markets, which are less saturated than the U.S. and Europe.
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