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Sales Leads Panregional: Levi Strauss, Havas, G2 Argentina, 451…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.


  • Havas

Havas SA, owner of the Euro RSCG Worldwide advertising agency, is seeking Asia-Pacific takeovers and expects revenue from the region to more than triple to as much as 20 percent of the total in five years. The company is also looking for an expansion in Latin America.


  • Levi Strauss

Levi Strauss & Co is launching a review of the global media account for its Levi's brand. A spokeswoman for the marketer told Ad Age: "I can confirm that there is an RFP out for media buying. We're working to create a consistent brand platform and leverage our global footprint to create efficiencies around the world." Read the full article here.


  • G2 Argentina and 451

G2, a global marketing services agency announced a strategic partnership between G2 Argentina and 451, an interactive agency in Latin America. The partnership entails the merger of digital capabilities. Combining the expertise and brand equity of both agencies, the joint venture offers clients in the Latin American region a solution for interactive and new media strategies.

Effective immediately, both companies will relocate into shared office space in Buenos Aires. The combined offices will serve as the “digital hub” for servicing existing clients and for targeting new client businesses in Latin America.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Job -Title
Accounts under management
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