Johnson & Johnson is reevaluating its global agency relationships on its portfolio of baby products, a move that could deal a blow to both its longtime lead creative shop for that brand, Interpublic Group of Cos.' Lowe, along with digital shop Profero.
The agency review, which will take six months to complete, follows other recent changes to the health-care giant's agency roster. J&J began reaching out to agencies this week, industry executives said, informing them that its premiere Johnson's Baby account would be under review. A field of about 10 network shops, which could include non-roster agencies, is expected to be cut in half to five finalists that will compete for the account. Lowe and Profero are both expected to defend the business.
- Coty Prestige
Coty Prestige is undertaking a panregional cable campaign. The campaign gained particular strength during the last two weeks, because one of the campaign elements was to support “Mothers Day” throughout the whole region.
Coty Prestige is a newcomer to the panregional advertising scene. Its Latin American advertising had only consisted in sporadic newspaper and magazine advertising. Coty Prestige’s panregional advertising agency is Media Planing Group (MPG – Havas Media). The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Balenciaga, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood. In addition, Coty and Puig, another MPG client , have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S. and Canada.
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