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Sales Leads Panregional: Glenfiddich, Johnson & Johnson Argentina, Senac Rio, Euromayor…

TBWA Venezuela, R/GA San Paulo, HP and Harley-Davidson Colombia. A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.


  • Glenfiddich

Glenfiddich is launching a global advertising campaign encouraging consumers to make the most of life's adventures. Created by Leagas Delaney, the "One day you will" campaign will include cinema, outdoor, digital, social media and customer relationship marketing. It attempts to strengthen the brand's position as a leading single malt whisky and is being supported by a multi-million pound global media spend across North America, Asia and Europe.

  • TBWA Venezuela

Jorge Luis Lozada returns to TBWA Venezuela as General Manager. Lozada has already been General Manager at TBWA Venezuela for five years. He also has handle national and international accounts at Eliaschev and McCann Erickson.

  • R/GA San Paulo

R/GA San Paulo has appointed Marcio Garcez as Account Director. Garcez will be in charge of the Mastercard account for Brazil and Latin America. Garcez has previously worked for Predicta for 8 years as VP of Sales, online marketing agency.

  • Harley-Davidson Colombia

Publicis Colombia won the account without a pitch.

  • Johnson & Johnson Argentina

361° won three new accounts in Argentina. The agency led by Pablo Abadie and Coco Mujica added three Johnson & Johnson's accounts to it's client portfolio: Neutrógena, RoC and Clean&Clear.

  • Senac Rio

Grey Brazil won the account of Senac Rio after a pitch.

  • Euromayor

Rombo Velox is the new agency for Euromayor in Argentina. The company  launched "Valle del Golf", a private urban site near Cordoba, Argentina. The agency will handle all media duties: creative and media planning and buying inclued.

  • HP

After Kathleen Halley's position of Multicultural Marketing director was eliminated, Lesley McNorton, Multicultural Marketing & Americas Brand Manger, Corporate Marketing, will also take multicultural marketing responsibilities at Hewlett-Packard.


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