Glenfiddich is launching a global advertising campaign encouraging consumers to make the most of life's adventures. Created by Leagas Delaney, the "One day you will" campaign will include cinema, outdoor, digital, social media and customer relationship marketing. It attempts to strengthen the brand's position as a leading single malt whisky and is being supported by a multi-million pound global media spend across North America, Asia and Europe.
- TBWA Venezuela
Jorge Luis Lozada returns to TBWA Venezuela as General Manager. Lozada has already been General Manager at TBWA Venezuela for five years. He also has handle national and international accounts at Eliaschev and McCann Erickson.
- R/GA San Paulo
R/GA San Paulo has appointed Marcio Garcez as Account Director. Garcez will be in charge of the Mastercard account for Brazil and Latin America. Garcez has previously worked for Predicta for 8 years as VP of Sales, online marketing agency.
- Harley-Davidson Colombia
Publicis Colombia won the account without a pitch.
- Johnson & Johnson Argentina
361° won three new accounts in Argentina. The agency led by Pablo Abadie and Coco Mujica added three Johnson & Johnson's accounts to it's client portfolio: Neutrógena, RoC and Clean&Clear.
- Senac Rio
Grey Brazil won the account of Senac Rio after a pitch.
Rombo Velox is the new agency for Euromayor in Argentina. The company launched "Valle del Golf", a private urban site near Cordoba, Argentina. The agency will handle all media duties: creative and media planning and buying inclued.
After Kathleen Halley's position of Multicultural Marketing director was eliminated, Lesley McNorton, Multicultural Marketing & Americas Brand Manger, Corporate Marketing, will also take multicultural marketing responsibilities at Hewlett-Packard.
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
Search fields include:
Accounts under management
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.
Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).