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Sales Leads Panregional: Anheuser-Busch InBev, Netflix, LAN, Pfizer…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.


  • Anheuser-Busch InBev

Advertising Age announced that Anheuser-Busch InBev picked local Sao Paulo agency Africa to launch Budweiser beer in Brazil this year over the brand's international network DDB — even though DDB's Brazilian agency was the only contender left in the lengthy review.

  • Netflix

Netflix, which provides streaming video services in the US and Canada as well as DVD rentals by mail in the US, is looking to expand into other countries as well, sources for AdWeek said. The company is reportedly in talks with advertising and media agencies. Netflix has its sights set on Europe, Latin America and Asia, company CEO Reed Hastings has said on the record in an earlier interview.

  • LAN Chile

Chile´s flag carrier LAN expects merger with Brazil´s TAM to clear regulatory hurdles and take flight in mid next year.

  • DuVine Adventures

Tour operator DuVine Adventures announced that marketing efforts to the travel agency community will be a top priority in 2011. After a stellar 2010 season with revenues up by over 40%, DuVine is enhancing their marketing efforts with two new and important affiliations, one focusing on North American sales and one focusing on Latin American sales.

  • Media Factory

European company LeadMedia Group has bought 100% of Brazilian performance marketing agency Media Factory, a subsidiary of Venture Capital Ideiasnet, for R$8.9 million. The share was bought from Ideiasnet (an open capital venture capital company that operates on the technology market). According to LeadMedia's CEO Stephane Darracq, the acquisition will enable the agency to expand its operations and provide digital marketing services on a global scale.

  • Pfizer

Pfizer is in advanced negotiations to hire Euro RSCG and its healthcare unit to handle creative duties on infant care products in about a dozen markets outside the U.S. The markets include Mexico, Venezuela, Saudi Arabia, the U.K.; and several countries in the Asia-Pacific region, including China, Hong Kong, Indonesia, Thailand and Malaysia, according to sources. Account revenue is estimated at $5-7 million.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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