A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Luxottica
    Luxottica, the eyewear manufacturer of brands such as Ray-Ban and owner of Sunglass Hut, has appointed Omnicom Media Group to its global media planning and buying business following a pitch. It is not clear yet which of its media buying agencies will be working with Luxottica brands and in what territories.  Incumbents that lost the business include Carat (Europe and North America) and Publicis Groupe (United States). Luxottica business in the U.S. is estimated to be worth more than US $ 100 million. Alongside Ray-Ban, Luxottica’s house brands include Oakley and Persol, while the company also manufactures eyewear on licence for Burberry, Prada, Chanel and Ralph Lauren and owns 7,100 shops, under different brands, across the world.
  • Kraft Foods – Mondelez International
    Kraft Foods has launched an agency review for the global media planning and buying of its future snacks company, Mondelez International, which will split from the marketer's North American grocery brands effective Oct. 1, Adage reports. The review includes the U.S. business, covering huge brands such as Oreo and Trident. Mondelez International will house brands such as Oreo, Cadbury and Trident. The other company, to be called Kraft Foods Group, will include mostly North American grocery brands, such as Oscar Mayer, Maxwell House and Planters. Kraft announced the split last year in an attempt to bring more focus to its brands. Dana Anderson, Kraft Foods' senior VP-marketing strategy and communications, will join CEO Irene Rosenfeld and Chief Marketing Officer Mary Beth West in her role at Mondelez when the split is final. Publicis Groupe's MediaVest is currently handling media for all of the snack brands that will fall within Mondelez in North America. Earlier this year, Kraft Foods reassigned the media business for North American grocery brands to sister agency Starcom, in order to create a firewall between the two businesses that will now compete with each other.  The brands that will sit within Mondelez had a combined $1.86 billion in worldwide ad spending on about $35.7 billion in sales in 2011, putting spending at about 5.21% of sales, according to Ad Age's analysis of information in regulatory filings. The brands that will make up Kraft Foods, on the other hand, accounted for $535 million in ad expenses on $18.65 billion in sales, or about a 2.87% ad-to-sales ratio.
  • Lenovo
    Lenovo said that it posted a 30 percent increase in fiscal first-quarter profit on a worldwide expansion of market share. Sales in the Asia-Pacific and Latin America regions increased 72% to $1.72 billion in the period, the company said. Lenovo Group Ltd. (992), the world’s second-largest computer maker, said it will bring smart phones to India, the Philippines and Indonesia to gain more heft and experience before entering developed markets such as the U.S. After starting Smartphone sales 2 1/2 years ago in China, Lenovo is ready to expand outside its home market, Milko Van Duijl, president for the Asia-Pacific and Latin America regions, said in an interview. Lenovo has already found distribution partners in the three developing countries, he said.


For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latinamericans .More than 1400 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).

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Portada Staff

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