A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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- Verisure Securitas Direct Group
OMD has won the Latam & Europe media strategy and activation business for ‘smart alarms’ home security systems supplier Verisure Securitas Direct Group following a pitch, according to Mediapost. Markets include 11 territories in LatAm.
- Grupo David
LINKS Worldgroup – a full-service marketing communications agency with focus in Latin America – has announced that it has been selected as the public relations agency of record for Grupo David, a Panama-based leader in distribution and retail marketing in Latin America and the Caribbean.The agency will develop and execute comprehensive public relations plans and support marketing campaigns in Latin America and the Caribbean (Barbados, Bolivia, Colombia, Costa Rica, Curacao, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana and Panama) for Grupo David’s brands — Victoria’s Secret Beauty and Accessories, Bath & Body Works, American Eagle, La Senza, Claire’s, Gymboree, Clarks, and The Children’s Place. LINKS Worldgroup has extensive experience in managing communications and marketing for top brands within the consumer goods, lifestyle, luxury and tourism sectors, such as Safilo Group; Ferretti Group Luxury Yachts; Olympus Digital Cameras; Armani Casa Miami; Marriott International brands; HighGate Hotels brands; JetBlue; among others.
- LATAM Cargo
LATAM Airlines Group has announced the creation of a new, single brand for its cargo affiliates. The LATAM Cargo brand will unite LAN CARGO, TAM Cargo, LAN CARGO Colombia and Mas Air, becoming the largest cargo airline group in Latin America. The move is part of LATAM Airlines Group’s identity consolidation process.With 140 destinations in 29 countries, the LATAM Cargo group of airlines brings together the best of the former brands and unites their identities, while connecting Latin America and the world through the transport of the region’s most emblematic products.Changes to the company’s image will start to become visible during the first semester of 2016 and will continue to be rolled-out during the next three years. These changes will not impact the operation or the service delivered to customers.
- Dynamic International Airways
Dynamic International Airways announces connection to Latin America by launching new services to the Caribbean and Mexico starting summer 2016. Beginning early May, Dynamic will be servicing non-stop flights from New York JFK to Cancun, Mexico and Punta Cana, Dominican Republic. Further, in June, Dynamic International Airways will serve Los Angeles LAX to Cancun, Mexico. Dynamic passengers can also expect services to San Juan, Puerto Ricoand Punta Cana, Dominican Republic in the near future. All services will be non-stop and will give passengers the opportunity to connect to additional destinations throughout North and South America.
- Westin Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. has announced that Westin Hotels & Resorts will expand its presence in Latin America with the development of the brand new Westin Monterrey set to open in 2019. The signing is part of Starwood’s aggressive growth strategy in Latin America and Mexico and marks the debut of the Westin brand in Mexico’s second largest city. Developed by Desarrollos Missouri and managed by Starwood, The Westin Monterrey will join the brand’s portfolio located in key markets, including Mexico City, Guadalajara, Los Cabos, Cancun and Puerto Vallarta.
- Homewood Suites by Hilton
Homewood Suites by Hilton, part of Hilton Worldwide’s industry-first All Suites category, announced the signing of Homewood Suites by Hilton Cabo San Lucas. Now under construction, the property is scheduled to open in Q4 2016. The agreement is Homewood Suites’ third in the region and second in Mexico.Hilton Worldwide currently has a portfolio of approximately 90 hotels and resorts open and welcoming travelers in Latin America, including more than 40 properties in Mexico.