A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Burger King
Burger King is taking a panregional approach to its Latin American digital strategy. The quick service restaurant chain is announcing a region-wide launch of a new, unified website. For the first time, every country across the region will have a website with a consistent look and feel that gives guests the opportunity to ask questions and leave comments and feedback for a more interactive experience with the brand. The site will be accessible in English, Spanish and Portuguese depending on the guest’s market. “Our vision is to become leaders in digital marketing for the quick service restaurant industry,” says Jose R. Costa, vice president, marketing for Latin America/Caribbean Region, Burger King Worldwide. “ Latin America and the Caribbean are huge growth markets for our brand. This digital investment will leverage the increasing popularity of the internet and social media in these markets while accelerating the growth of our brand presence.” Internet use, and in particular, social media engagement is on the rise across Latin America and the Caribbean. To capitalize on this growth, drive traffic to the new website and increase social conversation around the brand, Burger King Worldwide has also developed a new regional Facebook page for BURGER KING® restaurants across the region. Together the new website and Facebook page is set to engage a wider audience for the Burger King brand and offer guests a better, more interactive experience. Burger King has 1,222 restaurants in Latin America or 10% of its worldwide stores. More on Burger King’s new site and social media strategy here (press release).
Bremont, the luxury watch brand, has appointed Abbott Mead Vickers BBDO (AMV) to handle its global advertising. Bremont: The British company, which previously developed its advertising in-house, has hired the agency to create a campaign to run this autumn in the UK and North America.
Hughes Network Systems, LLC (HUGHES), the global leader in broadband satellite solutions and services, announced that it has been awarded a contract by a major telecommunications operator in Latin America to supply an HX System backhaul solution, enabling expansion of its GSM and WiMAX wireless voice and data services in rural areas.
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