Luxury watchmaker’s Latin American activity. Print and online advertising.

Content

Luxury watch maker Rolex advertised for the first time in panregional business magazine America Economia this spring. The magazine America Economia has a total circulation of 84,528, Spanish 54,355 and Brazilian 30,173. The magazine has local editions in Chile, Mexico, Brazil (Portuguese) and Central America).

Online

Rolex last year started to advertise online in Latin American newspaper websites. “In 2007 they have maintained the same budget as last year. They basically buy the Mercosur markets,” says Bruno Almeida, advertising sales director of US Media Consulting.

Get our e-letters packed with news and intelligence!

Meet & Learn
Portada Live Events

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Portada Live CDMX 2025

Join the Pre-eminent Event for Marketers in Mexico and Latin America; Portada Live CDMX, April 10, 2025

On April 10, 2025, Mexico City will host a new and enhanced edition of Portada Live CDMX, an exclusive event bringing together top brand marketing executives and solution providers in a highly curated environment. An added feature of Portada Live CDMX will be the Portada Awards, which will highlight excellence in Mexican and pan-regional marketing. The award categories and nomination periods will be revealed soon.