Luxury faucet manufacturer Möen is launching its first Spanish-language ad campaign, slated to run in print and online in Mexico, Central America and the Caribbean.

The campaign will be executed both in print and online with the objective of reaching Hispanics in the A and B level socio-economic bracket.

The print ads will run in both Alto Nivel and Soy Entrepreneur magazines (published by Mexico’s Editorial Impresiones Areas), as well as their websites, says David Hoover, ad sales manager of Florida-based US Media Consulting, which is handling the campaign.

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