A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Wide Angle – Global
Wide Angle Software, the maker of popular PC and Mac media management software is happy to announce the arrival of its new Spanish language website. The new website is a localization of their main website which until now was only available in English, French and German. The main focus of the Spanish website is to provide Spanish speaking users with easier access to all of the latest content and free trial versions of their PC and Mac products.
Maya Benson, Director at Wide Angle Software notes that “We hope that offering our website and software in Spanish will prove attractive to the tech-savvy Hispanic and Latino communities of the U.S. and the Americas. Our aim is to serve them by providing a complete end to end experience in Spanish, from website, software and user guide localization to dedicated Spanish language customer support.”
- AutoZone – Brazil and Mexico
During the first quarter of fiscal 2013, Autoparts retailer AutoZone opened seven new US$ locations, one in Mexico and one in Brazil , the fourth largest auto market in the world and a country of strategic growth focus for AutoZone.
- Sure Wine – Argentina
Sure Wine is launching a rebranding for its products and a new logo for the Esteco Espumantes Group. The agency in charge of the rebranding is Brandesign.
- Philips – Global
Philips has launched a new design for its logo. The company has also launched a new digital platform to show customers all the products and “how Philips innovates”. The company has also launched a new unit in Argentina based in innovation called “Innovación y vos”.