A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at

For prior Sales Leads LatAm editions, click here. 

  • Visa

Visa announced a strategic investment in YellowPepper, a US-based mobile payments provider in an effort to provide its digital service in Latin America. This investment will be the first of its kind in the region and reinforces a shared vision for increasing usage of mobile payments throughout Latin American and the Caribbean.With this agreement, Visa will focus on growing opportunities for tokenized payments, increasing access to Visa APIs, and expanding the usage of push payments via Visa Direct.Additionally, YellowPepper will become a Visa Token Service Provider, allowing it to offer Visa’s secure, digital payment token services, via any Internet-connected device.Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa’s growth.



  • Yuyo

Shaftesbury-based drink brand Yuyo will export its range of Latin American-inspired drink infusions to Brazil this year.The company stocks a range of yerba mate drink infusions across the UK through retailers such as Ocado, Whole Foods and Revital as well as selling online.The business already exports to seven countries including US, Sweden and France, and boosted its international orders by 42% between 2015 and 2017.Exports make up 40% of the company’s £100,000 annual turnover and founders Rosie Marteau and Charles Grummit plan to increase this further by exporting to Brazil in the next three months and to target Australia in 2019.



  • IHG

InterContinental Hotels Group (IHG) has unveiled plans to open a new midscale hotel in Mexico with the recent signing of the first avid hotels property, which will be located in Fresnillo, Zacatecas. Executives from both companies celebrated the signing in a private ceremony in Mexico City. The first avid hotels location in Mexico will be strategically located at the Paseo del Mineral Avenue at the city’s main entrance in an area known for its commercial and business activity. The hotel will be a four storey, new-build hotel with 95 guest rooms and is expected to open in mid-2019.Jorge Apaez, chief operating officer, Mexico, Latin America and the Caribbean, IHG, said: “The first signing in Mexico of IHG’s new high-quality midscale brand demonstrates further momentum for avid hotels. New hotel signings continue to exceed expectations, and total more than 100 avid hotels across the US, Canada and now Mexico, almost one every other day since launch last year. This latest development demonstrates that owners believe in the strength of the avid hotels brand and the power of IHG.”



2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at



  • FCA

Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne revealed the FCA group’s product plans for the coming years, which included a strong focus on its ‘global brands’ like Alfa Romeo, Jeep, Maserati and Ram. Marchionne confirmed those brands will continue, though will be limited in terms of their budget.Chrysler will “continue to be relevant in the United States”, though will become a “people carrier brand” .Meanwhile, Fiat will focus primarily on the Latin American market, due to that region’s high uptake of cheaper and less sophisticated vehicles, though it will occupy a “more exclusive area” of the European market, namely city cars and electrified vehicles.


  • Aeroméxico

When Donald Trump was running for president, as a strategy to get more votes, he threatened to build a wall on the US-Mexico border if elected. He won, and became president of the United States of America and announced through his social media, that the construction of the first sections of the border wall had already begun. Aeroméxico, a proudly Mexican airline, showed its disapproval with a direct and very clear message: it does not matter how high the wall is, how long it takes to build it or the money spent on it; we can always fly over it. The message is reflected in OGILVY Mexico latest campaign for Aeroméxico called Sobrevuelos. IPG´s UM is Aeromexico´s media agency of record.


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