A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Heineken has put its global digital account into review. Earlier this year, Heineken appointed Starcom Mediavest Group to handle its estimated $373m global media business. Its creative account is handled by Wieden + Kennedy.
It is understood that Creativebrief is handling the review. The lager giant will add the appointed agency to its global roster as one of its lead digital shops. The platform is expected to focus initially on Heineken, but could be rolled out across brands such as Strongbow, Foster’s, and Kronenbourg 1664.
Laboratorio Argentia :: McCann – Argentina
Laboratorio Argentia has chosen McCann Buenos Aires, MRM and UM to handle its communication business for its brands Metabolic CLA and Nutribaby.
Universal McCann has won Johnson & Johnson account after a review. Interpublic´s agency will be in charge of the communications business of the brand in Spain. Until the review, Carat has been in charge of the account.
Toyota :: Badillo Saatchi & Saatchi – Latin America
Badillo Saatchi & Saatchi will be in charge of Toyota´s institucional campaign in Latin America. The agency has won the regional review and will be managing all creatives duties for the campaign in 18 Latin American countries – Brazil, Argentina, Venezuela, Chile, Peru, Colombia, Bolivia, Ecuador, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay, Dominican Republic and The Caribbean-.