A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Stadium – Subway – Argentina
Argentinean agency Stadium will work with Subway in Argentina. The agency will be in charge of the media buying and planning. Celeste Slaibe is the general manager of Stadium, Florencia Tamame and Constanza Moreno will be in charge of the account (account directors). The creative agency of Subway in Argentina is GDS with Diego García Diaz as creative director.
BeIN Sports – IMS – US
BeIN Sport has chosen IMS to sell national advertising across its portfolio. IMS will be in charge of the media buying and planning opportunities for BeIN Sport and BeIN Sport en Español, as well as BeIN Sport Play, the programmer’s TV Everywhere play for authenticated U.S. subscribers.
Also, IMS will be able to pitch sponsorship and inventory packages around the programmer’s international sports coverage, including La Liga, Spain’s top futbol circuit and home to Messi and Ronaldo, Italy’s Serie A, where Balotelli plays, and France’s Ligue 1, where Ibrahimovic has been hitting the back of the net for Paris Saint-Germain.
Moimstone – Gates Investments – Central and South America
Moimstone Corporation has chosen Gates Investments as Moimstone’s independent marketing agent for Central and South America. Alexandre Hebra, President and CEO of Gates, has over twenty-five years’ experience developing channel and carrier sales in the Americas for technologies similar to Moimstone’s advanced telephony products. According to Moimstone, “Mr. Hebra’s strong relationships in Brazil, Argentina, Colombia, Peru, Chile, Mexico, Costa Rica, Honduras and several major Caribbean islands will allow Moimstone to rapidly develop sales channels, technical support and training in the region”.
Moimstone Corporation is a Canadian technology company principally engaged in the design, development, marketing, and sale of communications equipment.
WellS Fargo – US
Wells Fargo has picked BBDO as its creative agency after a pitch. Agencies like TBWA/Chiat/Day Los Angeles, JWT (WPP) and Mullen (Interpublic) were pitching for the account.
Wells Fargo invested US 179 million in 2013 in US, according to Kantar Media. The account will be managed in BBDO San Francisco office.
Invex Banco – Mexico
Invex Banco will work with DDB as its agency of record. DDB will be in charge of all the communication plans for all the Invex´s departments: Banca Privada, Banca de Empresas, Banca de Inversión, Fondos, Fiduciario, Internacional, Infraestructura, Arrendadora and Tarjetas de Crédito.
Pedigree – Argentina
Kamchatka, a digital Argentinean agency, will be in charge of all the digital actions of Pedigree in Argentina. The agency also handles digital communications for Whiskas.
Staples – Argentina
Room23 has been chosen as digital agency of Staples in Argentina. The agency will manage digital platforms and social media in the country.
Garabatos – Mexico
Garabatos has picked Comunicación Spread as its media buying and planning agency in Mexico. The agency is leaded by María Fernanda Ramírez. Comunicación Spread will also be in charge of the PR of the brand.
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