A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Samsung /WPP – Global

WPP has been appointed by Samsung to manage its global account. Also Samsung has chosen Razorfish to manage its global digital account. The WPP win follows a pitch against incumbent Cheil and the Publicis Groupe.

Sears – Global

MPG will continue managing Sears´ global account. Sears Holdings has chosen Havas´ MPG after a review that started last summer. The agency has been working with Sears since 2007.

Brasil Foods – Brasil

DM9, F/Nazca, NBS and Talent have won Brasil´s Foods account after a review that started past August. Loducca, Publicis y WMcCann have also participated in the review.

Grupo Glic – Argentina

Grupo Glic has announced 6 new clients: The agency will be in charge of Sony´s account in Argentina, as part of a regional management. Grupo Glic will also manage creative duties and social networks for DeAutos.com, Argenprop.com, Patitas, Vienissima and Granja del Sol.

Dentsu – Global

Dentsu has reported a rise of 6.7% in its sales to 921bn yen ($11.5bn) and an 8.9% increase in its profits to 162.6 million yen ($2.03m) in its six monthly financial results ending September 30.


Portada Staff

Write A Comment

Get our e-letters packed with news and intelligence!