A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Porsche – Global ::: Burger King – Global ::: Opera Mediaworks – América Latina ::: Axalta – Edelman ::: Brother – Brazil ::: Enex – Y&R Brands :::
- Porsche – Global
PHD has Retained the US $100 Million Porsche Global Media Account. The Omnicom Media Group agency has defended its media business with the German automaker in a review that also included WPP’s MediaCom. PHD initially won the media account in 2010.
- Burger King – Global
Burger King is shifting its U.S. media planning and buying assignment from Publicis Groupe’s Starcom to independent Horizon Media without a review.In the U.S. the fast-food chain spent over $300 million on ads in 2011 according to Kantar. Burger King has been quick to shift agencies on both the media and creative sides of the business in recent years.Starcom had the account for a little over two years. The agency was also awarded the account without a formal review. Before Starcom was handed the assignment, WPP’s Mindshare handled buying and mcgarrybowen handled planning and creative. But Starcom remains on the client roster in other markets, including in Latin America.
- Opera Mediaworks – Latin America
Mobile advertising platform Opera Mediaworks, an Opera Software subsidiary, has expanded its presence in Latin America with the acquisition of Hunt Mobile Ads.
This expansion is expected to allow Opera Mediaworks to meet the growing demand for mobile ad inventory and impressions in the Latin American mobile market. The Opera Mediaworks LatAm team will span and service the continent with offices in Buenos Aires (Argentina), Mexico City (Mexico), San Jose (Costa Rica), Bogota (Colombia) and Sao Paulo (Brazil), as well as the US Hispanic market through Miami, Florida.
- Axalta – Argentina
Axalta has chosen Edelman as its new communication agency in the country. The new agency will be in charge of positioning the brand in Argentina.
- Brother – Brazil
The creative advertising school Brother has opened a new office in Sao Paulo, Brazil. The school has more than 800 students around the world. Brother has offices in Spain, Argentina, Mexico, Chile, Colombia and Santo Domingo.
- Enex – Chile
Enex has picked Y&R Brands as its AOR in Chile. The agency will be in charge of all the communication actions for all Enex fuels including Shell.