A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at firstname.lastname@example.org. SEE A DEMO OF THE DIRECTORY!
::: Pernod Ricard Argentina – UM ::: Harold Zea & Asociados – Procaps Laboratories – el banco de microfinanzas Finamérica – Editorial Televisa – Parque Arauco ::: Ogilvy Brazil – Paramount Pictures ::: Del Campo Saatchi & Saatchi Buenos Aires – Milka ::: Agency Carne, Grey Group :::
- Pernod Ricard Argentina
Pernod Ricard Argentina, a Wines & Spirits brand , has chosen agency UM to develope and implement its media strategy for the group’s brand portfolio, which includes: Absolut, Chivas, Jameson, Havana Club, Beefeater, Oddka, Blenders, Mumm, Cafayate and Vinos Colon, among others.UM is a global media agency, a division of IPG Mediabrands, that has 130 offices across 100 countries. UM clients include Alpargatas, American Airlines, Arcor (digital), Banco Supervielle, BASF, Cordial, Exxon Mobil, La Virginia, Laboratorios Argentina, Mastercard and Sony Pictures.
- Harold Zea & Asociados
Bogota, Colombia, based Agency Harold Zea & Asociados has began the 2015 with new accounts: Procaps Laboratories, el banco de microfinanzas Finamérica, Editorial Televisa and the Chilean chain of malls Parque Arauco in Colombia. The agency is currently led by its manager Harold Zea and creatives Eduardo Angel, Camilo Urrutia and John Meza.
- Paramount Pictures
Ogilvy Brazil, a WPP group agency, has recently won the advertising account of Paramount Pictures, one of the biggest film studios in the world. Thanks to this new business contract, Ogilvy headquarters in Rio de Janeiro will be responsible for handling the brand. Paramount Pictures is added to a clients’ portfolio along with other accounts like OLX and KLM.
- Milka: “Selfies más tiernas”
With Juan Pablo Lufrano, Rafael Santamarina y Ariel Serkin creative direction, Del Campo Saatchi & Saatchi Buenos Aires presents its latest commercial for Milka “Selfies más tiernas” (“more tender selfies”). In this piece, elderly couples take their first selfies to celebrate Valentine’s Day.
- Agency Carne, Grey Group
Carne, Grey Group’s Peruvian boutique agency, has opened new offices in the presence of Alain Groenendaal, President and CEO of Grey Group Latinamerica. The agency was founded two years ago by Martha Dias, General Manager, José Luis Rivera and Piérola, General Creative Director and Piero Oliveri, Associate Creative Director, with the aim of providing its customers a complete service. Today its client portfolio includes brands like Molitalia, DIRECTV, Unacem, UPC, Amnesty International, CNCH (Compañía Nacional de Chocolates) and MAZDA.