SALES LEADS LATAM: Natura, Honda Motors, eBay…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at

For prior Sales Leads LatAm editions, click here. 

  • Natura

Brazil’s Natura Cosméticos wants to double earnings at The Body Shop, the UK-based retailer it acquired last year, as part of a wider global push to expand its sustainable and ethically-orientated brands globally, Financial Times has reported. The South American cosmetics group will unveil the new corporate brand Natura &Co that will pull together its various businesses, including The Body Shop as well as Australia’s Aesop.Mr Marques, a Natura board member and former executive at Johnson & Johnson and Mondelez, was put in charge to lead the group and build the synergies of the brands. Natura was founded in São Paulo in 1969 by Luiz Seabra, and now ranks as the world’s 28th most valuable cosmetics brand, according to consultancy Brand Finance. With the acquisition of The Body Shop for an enterprise value of €1bn, which was finalised last September, and that of Aesop in 2013, Natura &Co will generate 54 per cent of sales outside of Brazil, mainly in Latin America, the UK and the US.

  • eBay

PideloRapido, the premier all-inclusive online shopping solution that allows the door-to-door delivery of inventory from the United States to homes and offices throughout Latin America and the Caribbean, has announced a partnership to increase Latin American consumer access to more than 160 million listings.According to Worldpay’s 2017 Global Payments Report, the Latin American e-commerce market is set to grow at a CAGR of 19 percent over the next five years, rising from US$59bn today to US$118bn in 2021 – the biggest rise of any region prompting US retailers to invest heavily in building out their e-commerce businesses in the region.PideloRapido will provide Latin American consumers access to inventory across its platforms, while further extending eBay’s reach to the Latin American market.Latin Americans will have access to inventory from US sellers at their fingertips, without the need of a US shipping address or PayPal account to execute purchases, thanks to its unique integration with the e-commerce giant’s API and technology enabling localized payments and reliable last mile delivery.Currently PideloRapido serves consumers in Guatemala, El Salvador, Panama and Colombia with plans to expand to the Dominican Republic, Nicaragua, Costa Rica, Chile and Peru in 2018.

  • Hainan Airlines

Hainan Airlines, China’s largest private airline, will launch direct flights between China and Mexico from March 21. It will also become the first Chinese carrier to operate nonstop flights between China and Latin America.The flight, which will stop at Tijuana, Mexico and arrive at Mexico City, will fly three times a week and be operated with the Boeing 787 Dreamliner.Tijuana International Airport is located on the border of the United States and Mexico, and it is minutes away from the downtown of San Diego. Through Cross Border Xpress, a new convenient crossing bridge built exclusively for air passengers, visitors can enter the US from Tijuana with its own Customs clearance process.Annual bilateral traffic between China and Mexico is 200,000 passengers at present and the latter is one of the top destinations among Latin American countries.



2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at



  • Honda Motor

Quiroga Medios, the agency led by Gustavo Quiroga, has been appointed by Honda Motor Argentina for the integral management of the account. Quiroga Medios will be responsible for strategy, planning and media buying covering all its business units.  Quiroga Medios has offices in Argentina, Chile, Uruguay, Paraguay, Colombia, Peru, Mexico and the United States.






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