A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Toblerone – Mcgarrybowen -, Movistar Chile – Ingenia -, Brazil Tourism Board – Bees and Tempo -, Infraero – Bees and Artplan -, David Anon – Heritage Marketing -.
Toblerone – Global
Mcgarrybowen London has won Toblerone´s account after the review. The agency will be in charge of the brand global advertising. The agency picked up the business following a two-way pitch against Wieden & Kennedy London. The account was previously handled by WPP’s Ogilvy & Mather. The agency did not repitch for the business.
Ingenia – Chile
The Peruvian digital agency Ingenia has won Movistar Chile account for two years. The agency will be in charge of Movistar´s digital account during 2013 and 2014 in Chile. Other clients of the agency are Grupo Interbank, Backus (Cristal, Barena y Miller), Belcorp (Cyzone, L’Bel y Ésika), Mistura and Inkafarma.
Brazil Tourism Board – Brazil
Brazilean agencies Bees and Tempo are now in charge of the Brazil Tourism Board account. Both agencies will be managing the global advertising account estimated in 9 million dollars.
Infraero – Brazil
Bees also has won Infraero´s account in the country. The agency will co-handle the account with Brazilean agency Artplan. Infraero´s account is valued in 23 million dollars.
David Anon – Heritage Marketing Network
David Anon until recently Sr. Director of Marketing Latin America at Research in Motion, has left his position. He is now a managing member at Heritage Marketing Network based in Miami Lakes, FL. At Research in Motion (Blackberry), Anon’s role will be taken over by Laura Villareal Marketing Manager for Mexico and Northern Latin America, based in Mexico City. Villareal is also in charge of media.