A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
CorporaBR – Brazil ::: Space – América Latina ::: Zurich – Global ::: Mondelēz Internacional – Mexico ::: Banghó – Argentina ::: Reforma – Mexico ::: Drafix Software – Global
TBWA, Luiz Dara, Dalton Pastore and José Víctor Oliva have founded a new agency called CorporaBr. The agency will be specialized in branded content and brand experience.
Each partner has 25% of the new agency and Dalton Pastore has been named cEO of CorporaBr.
Turner Broadcasting System Latin America´s Space has change its brand identity. The rebranding was made in house with the Brasilean producer Vetor Zero/Lobo, specialized in 3D productions.
IPG has been named Zurich´s marketing global agency. The agency will be in charge of the advertising, media buying and planning and interactive marketing.
IPG´s agencies will work with the account: McCann Worldgroup, McCann Erickson, MRM and UM.
Mondelez Internacional, former Kraft Foods, has launched a new ad campaign ¿Traes chicles? for its brands Bubbaloo, Trident and Clorets.
Interactive Argentinean agency Xaga will be in charge of posicioning the brand in the it market. The agency will be in charge of Banghó digital communications and interactive marketing.
Reforma / Samsung – Mexico
Samsung Electronic Mexico sponsors a new free app for the Mexican newspaper Reforma.
The new app will be available for Smart TV and Smart Home Entertainment as well.
Drafix Software – Global
Drafix Software, Inc., the manufacturer of PRO Landscape and leading provider of professional landscape design software throughout the world has announced the launch of a new Spanish language website: http://prolandscape.com/es/.
The new website will allow those green industry professionals who speak Spanish to access both PRO Landscape product and support information in one streamlined location. The new website will better position the Spanish speaking community to take advantage of all that PRO Landscape has to offer.