A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Coca-Cola – Mexico ::: Amway / Sanissísimo – Grupo Ogilvy ::: Braskem – África ::: Autozone / Lowe’s – Havas Media Monterrey ::: McDonald´s – Draftfcb y 1to1 ::: edding – Grupo Básicos ::: Sato Brazil – WMcCann ::: Suzuki Argentina – El Vestuario ::: Tommy Hilfiger – Mexico ::: MEC – Argentina ::: Diana Alarcón – Undurraga y CVNE :::
Coca-Cola – Mexico
Coca-Cola brought the FIFA’s cup to Mexico for the third time to start the activities planned in the framework of 2014 Brazil World Cup celebration , for which the company will tour the country’s capital, Monterrey, and then go to the United States and Canada .
The trophy tour will be accompanied by Carlos Caetano Bledorn Dunga, former World Champion with the Brazilian National Team in the United States 94, and Christian Karembeu, former World Champion in France 98.
Amway / Saníssimo – Mexico
Ogilvy has announced new accounts for the 2014 in Mexico. The agency will be working with Amway, Pfizer Healthcare, Saníssimo – Bimbo- and Buró de Crédito.
Braskem – Brasil
Braskem, the Brazilean petrochemistry, has chosen África as its creative agency. The agency will be in charge of a new brand positioning
Autozone / Lowe´s – Mexico
Havas Media Monterrey has announced it will work with Autozone, one of the largest chains of spare parts, accessories and auto parts at national and international level. In addition, the agency started activities with Lowe´s worldwide, considered the second largest chain in the industry of construction and home decoration.
McDonald´s – Spain
Draftfcb and 1to1 are new digital agencies of McDonalds in Spain for the next three years. Draftfcb will be in charge of the digital strategy and social networks while 1to1 will be in charge of e commerce and fidelization.
Sato – Brazil
WMcCann has won the Sato Brazil account. WMcCann will be in charge of the corporate communication and b2b business . The agency already works with 3M, Jequiti, Sumitomo Group and Hospital São Luiz, among others clients.
Suzuki – Argentina
El Vestuario has been picked by Suzuki Argentina to produce the re-launching and re branding of Suzuki in Argentina.
Diana Alarcón – Mexico
Diana Alarcón will now handle the Undurraga account and CVNE. She also handles Grupo Emero, CAT; Champagne Louis Roederer, Vanguardias Modernas, BoConcept and Faber-Castell in the country.
JWT – Rugby World Cup – Global
JWT London has won the pitch to manage the 2015 Rugby World Cup account. Abbot Mead Vickers and Mindshare were the contenders. The brief includes tournament promotion and boosting ticket sales.
Budweiser – Global
Budweiser has confirmed its plans to end its sponsorship of the FA Cup at the end of the 2014/15 season. The brand will focus its attention on its deal with FIFA to sponsor the next three World Cups.
WorldPay – Global
Payment and risk services provider WorldPay has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency. The appointment follows a five-way pitch. DigitasLBi will now work in partnership with WorldPay to develop and execute a global digital strategy across bought, owned and earned digital channels.
Microsoft – SMV – Global
According to Ad Age, Microsoft inked a partership with Starcom MediaVest Group that commits the agency to buying inventory across Microsoft properties such as Skype, Xbox and MSN. At the same time, SMG is also Microsoft’s media agency, and they’re fighting to retain the business.