A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
DDB Latina – Electroluz :: Condé Nast – Farfetch :: Musimundo :: Vodafone – McLaren :: Fitness First :::
DDB Latina – Electrolux :: Panregional
DDB Latina has won the Electrolux account for Latin America. The agency will be in charge of Electrolux brand in the region as well as Frigidaire and the local brands in each country. The agency will be in charge of the creative business in all the countries in the region, except in Brazil.
Condé Nast – Farfetch ::: Global
Condé Nast International has led a $20m investment round in Farfetch, an e-commerce marketplace for independent fashion boutiques. As part of the investment, Condé Nast International Digital president James Bilefield will join the Farfetch board.
The Farfetch website currently has 4.3 million visits per month. The company has $129m annual sales with a current growth rate of more than 145%. Farfetch has offices in London, Portugal, Los Angeles and Brazil and operates in more than 140 countries.
Existing investors Advent Venture Partners, Index Ventures and e.ventures also participated in the latest round of funding.
Musimundo :: Argentina
BBC :: Global
BBC World News and BBC.com are launching a new global campaign ‘Live the Story’. Campaign activity will have elements across TV, press, online, radio, out-of-home and experiential media. There will also be interactive press ads, digital out-of-home ads and experiential activity.
Vodafone – McLaren :: Global
Vodafone is finishing its sponsorship of the McLaren F1 team following a review of its global sponsorship strategy. The decision to end its partnership with McLaren at the end of the 2013 season comes as part of a wider decision from Vodafone to transform its global sponsorship strategy and increase investment in a range of new customer engagement platforms, including digital.
Fitness First :: Global