Panregional: Google to Provide Search Engine Technology and Advertising to Latin American Newspapers

Argentina's La Nacion newspaper and Chile's El Mercurio newspaper will incorporate Google search technology into their websites. The keywords will be sold by US Media Consulting a Miami based Internet ad sales company, Bruno Almeida, ad sales director of US Media Consulting, tells Portada®.

US Media Consulting's partnership with Google will roll out in the next few months through deals with newspapers in Argentina, Chile and Uruguay. “These will be our three initial markets. After that we are going to roll out to other Latin American markets”, Almeida adds.

US Media Consulting sells advertising to U.S. Hispanic and regional advertisers for 11 Latin American newspaper websites, the majority of them owned by Grupo Diarios America, a Miami based organization that represents major Latin American newspapers in the U.S.