Omnicom Launches Programmatic Buying “Accuen” in Latin America

accuenAccuen, the cross-channel programmatic buying arm of Omnicom Media Group, had launched operations in 20 Latin American markets.

Andres Puentes, who joined Omnicom Media Group in 2011 following a stint in Nokia’s digital division, will manage day-to-day operation for this latest expansion market.

Accuen’s LATAM operation  offices will be based in Miami and will be integrated with both Omnicom Media Group agencies OMD and PHD, as well as the broader Omnicom agency network as a whole.

“This model allows us to expand our platform with local providers and technologies as they gain traction, ensuring continuous increase in depth and breadth of coverage across every region we service.”, says Accuen Global CEO Josh Jacobs.