GroupM´s Maxus, part of WPP Holding, announced that Pepsico Foods has chosen the agency in Mexico to manage its digital business.
Maxus Mexico already handles the accounts of Astra Zeneca, Best Buy, Mazda and UPS.
GroupM´s Maxus, part of WPP Holding, announced that Pepsico Foods has chosen the agency in Mexico to manage its digital business.
Maxus Mexico already handles the accounts of Astra Zeneca, Best Buy, Mazda and UPS.
To be successful, programmatic advertising targeting multicultural audiences needs to be fine-tuned. Advice from Augusto Romano, CEO of Digo Hispanic Media, and Hernán Zungri, SVP Sales & Operations, Digo Hispanic Media.
The consumer goods giant increased its marketing spend around 14% year over year in the quarter ending March 31, 2024.
Lowe’s, Rockstar Energy Drink and other brands targeting the U.S. consumer right now.
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