Mexican millennials prefer Airbnb, did you know? A summary of the most relevant consumer insight research in Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.

 

  • According to a recent study by Americas Market Intelligence (AMI), 56% of Mexican millennials prefer to stay at an Airbnb than at a hotel. Airbnb’s guests are having a slightly better experience, too, as 81% users said they were satisfied as opposed to 74% of hotel guests. According to AMI’s study, 63% of Airbnb users recommend this option while only 47% of hotel visitors are willing to spread the word.

 

  • In 2018, Mexicans watched 8% more free broadcast TV than the year before. According to the National Survey on Audiovisual Content Consumption, carried out by the IFT, 72% of Mexicans who own a TV watch free broadcast channels. According to the survey, the most-frequently consumed content types are news, movies, and soap operas.

 

  • A survey by Colombia’s Retailers Federation (Fenalco) has concluded that 44% of Colombian credit card holders have had to refrain from making a purchase in the last 12 months because they ran out of credit. In addition, the survey shows 89% of consumers prefer to make purchases at stores that offer their own credit options (not credit cards).

 

  • EBANX, a payments fintech company headquartered in Brazil that connects global businesses to Latin American consumers, has raised a significant follow-on investment from FTV Capital, a US-based growth equity investment firm. The investment contributed to making the fintech company the newest unicorn of Latin America.

 

 

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Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

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