The out of home company has hired Marco Zúñiga as General Manager of Mexico and Central America to strengthen its presence and development of new accounts and operations in key markets.
Latcom announced that Marco Zúñiga is joining the company at its Mexico office. His main objective is to increase the company’s presence in Mexico and Central America. Marco’s experience includes a position as Director of Operations and Business Development for Rain Advertising, a communication solutions company in Mexico. He also was the founder of Unédito.dos, applying a business model oriented to communication solutions for customers. He was also CEO of Initiative Media in Mexico and Central America, positioning it as the third media agency in a three-year period. Marco is a graduate of Northwest Missouri State University with a Bachelors’s degree in Marketing.
“There were several important reasons that led me to be part of Latcom, however, the main one is the growth challenge that Latcom Mexico and Central America have while expanding its presence at the regional/global level. I am confident that we wil be achieving that goal by capitalizing on our talent, strengths, tools and services to position Latcom as OOH’s global solutions leader,” Zúñiga states.