MagnaGlobal expands Latam presence

IPG Mediabrands, Interpublic Groups’s media agency ua expanding Magna Global’s presence in Latin America. MagnaGlobal is  the strategic global media unit of IPG responsible for forecasts, insights and negotiation strategy across all media channels.

Shaffia Sanchez
Shaffia Sanchez, EVP MagnaGlobal

A team of experts in the areas of negotiation, investment and market intelligence has been assembled. Team members are  based in Argentina, Chile, Colombia and Mexico The team is led by Shaffia Sanchez,  EVP Managing Director, World Markets at MagnaGlobal. Sanchez who is based in IPG/MediaBrands  Miami office. Karla Natareno is the group’s Investment Director and she previously worked at Havas Media in Miami.
MagnaGlobal manages negotiation, forecasting, analysis and client acquisition at  for IPG, Media Brands and BPN clients. It operates in 127 countries and manages more than US $30 billion of IPG’s annual revenues.