IPG Mediabrands, Interpublic Groups’s media agency ua expanding Magna Global’s presence in Latin America. MagnaGlobal is the strategic global media unit of IPG responsible for forecasts, insights and negotiation strategy across all media channels.
A team of experts in the areas of negotiation, investment and market intelligence has been assembled. Team members are based in Argentina, Chile, Colombia and Mexico The team is led by Shaffia Sanchez, EVP Managing Director, World Markets at MagnaGlobal. Sanchez who is based in IPG/MediaBrands Miami office. Karla Natareno is the group’s Investment Director and she previously worked at Havas Media in Miami.
MagnaGlobal manages negotiation, forecasting, analysis and client acquisition at for IPG, Media Brands and BPN clients. It operates in 127 countries and manages more than US $30 billion of IPG’s annual revenues.