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The emergence of digital content on a vast scale is profoundly changing content consumption patterns in Latin America and the U.S. Hispanic market. Pedro Huerta, Director Kindle Content at Amazon for Latin America, will be the keynote presenter of the third edition of the Foro Portada Mexico (#PortadaMexico13) which takes place next Thursday October 17 in Mexico City’s Hotel Presidente Intercontinental.

Pedro Huerta
Pedro Huerta, Director Kindle Content, Amazon

Huerta tells Portada that a structural change is taking place in the way consumers approach content (books, video games, newspapers, magazines and movies) in Latin America. To a large extent this is due to a substantial increase in the amount and quality of digital content available to Latin American consumers over the last few years. During his presentation, Huerta will predict which transactional models (e.g. online subscription models) will win in Latin America. The role advertising will play in promoting digital content in the new Latin American digital content ecosystem will also have an important place in Huerta’s presentation.

Huerta’s most recent professional experience makes him the ideal Foro Portada Mexico 2013 keynote presenter. As Amazon’s Kindle leading executive in Latin America, Huerta last August introduced the Kindle store and self publishing platform in Mexico. At the end of 2012 Amazon introduced the Kindle in Brazil.

Digital innovation (disruption?), plays an important role in the agenda of Foro Portada Mexico. ComsCore’s Ivan Marchant, Director or Mexico and Latin America, will moderate a panel of leading Mexican digital entrepreneurs who will analyze the relationship between advertising, content and e-commerce in the online travel, insurance and classified categories. What strategies need to be used to maximize e-commerce revenues?

The Brand Marketer Perspective…

Santiago Duran, Digital & Catalyst Director, Havas Media México will be the moderator of another path breaking panel on Advertising and Marketing in 2014. Leading Brand Marketers from Banamex, Blackberry, Samsung and Wyndham Worldwide will explain how their companies are planning to reach out to the Mexican consumer in 2014. Panel participants will be Mercedes López Arratia, Head of Digital Marketing and Premium Marketing, Banamex; Rosa Maria Grados, Marketing Director – México, Central América and Caribbean, Blackberry; Ingrid Motta, Directora de Relaciones Publicas Marketing Digital y Aplicaciones, Samsung and Alicia Trujillo, Social Media & Strategic Projects Supervisor / eCommerce, Wyndham Worldwide / RCI

…and Mexican Content Marketing Strategies

Mexican and Latin American Content Marketing strategies, which are so intertwined with paid media and the digital medium, will be the focus of the panel “Brand building and Storytelling” moderated by author and new media executive Joe Kutchera. The case studies, and success stories, of 3M and Procter & Gamble will be analyzed by Carlos Espindola, eHUB Manager Latin America, 3M and Ximena Moreno, Distributor Analyst for Mexico HFS, Procter & Gamble.


Each ticket purchased before the day of the event includes a free copy of the book “(É-X-I-T-O), su estrategia de marketing” by author and new media executive Joe Kutchera. The ticket price is US $199 (199 dólares or approx. 2,550 Mexican pesos). Tickets are going fast register here!



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