The Wall Street Journal reported yesterday that Google is looking for media TV companies to offer an online version of pay television.
Google has recently approached media companies about licensing their content for an Internet TV service that would stream traditional TV programming, according to the WSJ. Intel and Sony have also been working on offering services that deliver cable TV-style packages of channels over broadband connections. The WSJ also said Apple Inc. has already pitched various TV licensing ideas to media companies in the past couple of years.
Netflix Inc., NFLX +1.28% Hulu and Amazon.com Inc. AMZN -0.11% offer on-demand TV, but the latest efforts are aimed at offering conventional channels, allowing consumers to flip through channels just as they would on cable, as well as on-demand programming.
While Netflix, Amazon and Hulu offer online on-demand TV, Google, Apple and Intel intend to offer convencional channels through online platforms.