Facebook has introduced Video on Instagram, offering users “another way to share their stories”, according to Instagram Blog.
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Kevin Systrom, Instagram co-founder, said the video is designed around three core principles: Simplicity, Beauty and Community.
“We need to do to video what we did to photos.”, said Systrom.
When users go to take a photo on Instagram, they will now see a movie camera icon. Users can tap the icon to enter video mode where they can take up to fifteen seconds of video through the Instagram camera. Users will also be able to select their favourite scene from what they have recorded as the cover image for the video.
Facebook’s and Instagram’s move is seen as an attempt to grab more online video advertising dollars. The Online Video Advertising market is growing at a a high rate. Competition is increasing. Major players include Google’s YouTube, Twitter with its just launched TV ad product and Facebook Instagram.