Radio listening is increasingly digital and mobile (as Pandora’s CRO John Trimble just said at our Sixth Annual Hispanic Advertising and Media Conference). Due to this trend, Batanga is announcing new features for its Batanga Radio. The comprehensive re-launch simultaneously includes the Batanga.com website and mobile applications available on iOS and Android platforms. Upgrades feature a redesigned format and an enhanced digital radio player which will provide users with an overall superior radio listening experience. The redesigned Batanga Radio provides users with access to their music through multiple points of entry, be it web, mobile or tablet, across the globe. Today the majority of users access Batanga Radio through the mobile application, which currently ranks among the top 10 music apps in countries such as Mexico, Colombia and Chile. Batanga Radio is present in the U.S. Hispanic market, Latin America and Spain. Batanga Radio users can now build digital radio stations not only by adding the songs and artists they love, but for the first time ever users can exclude the music that they don't want to hear. Playlist technology has been enhanced to react to user interactions and even a user's geographic location.
According to The Media Audit, internet radio is most popular amongst Hispanics. Generally early-adopters of technology, twenty-five percent (25%) of Hispanics listened to web radio in the past 7 days compared to twenty percent (20%) of overall adults 18+. Additionally, Nielsen recently reported that Hispanics also outpace other ethnic groups in mobile downloads of music and are 25% more likely to consume mobile multimedia.
Mamiverse.com introduces Digital Book Resource for Latino Parents & Children
Mamiverse.com, a website for Latina moms and families, is launching a new book section, Mamiverse Books. The first non-trade oriented, yet comprehensive digital resource for Latino parents wanting to know more about books that accurately reflect the U.S. Latino experience, Mamiverse Books creates a tool for parents who want to foster the love of reading as a road to their children’s academic success. Comprised of book reviews written by industry experts and librarians nationwide, Mamiverse Books will offer author interviews, features and more. Children’s categories will include Picture Books, Middle Grade Books, Young Adult Books and Bilingual books.
In conjunction with the launch of Mamiverse Books, and tied to National Book Month,
Mamiverse.com also announces Mamiverse Reads, an online pledge drive for Latino families that commits them to making reading and books a life-long priority. Families that pledge will receive a formal document they can printout stating their new commitment, along with the latest book news and reviews. Spearheading Mamiverse Books is renowned Latino children’s book expert, Adriana Dominguez.