What: The Audience Data Marketplace DataXpand has announced a new integration with marketing software and analytics platform, Turn.
Why it matters: This new relationship will enable Turn clients to access DataXpand’s global audience data for expanded reach in markets in Latin America, Europe and among US Hispanics.
DataXpand, an Audience Data Marketplace, has announced a new integration with marketing software and analytics platform, Turn. This new relationship will enable Turn clients to access DataXpand’s global audience data for expanded reach in markets in Latin America, Europe and among US Hispanics.
DataXpand’s platform provides targeted data for global markets. Through premium publisher partners, it creates reliable audience clusters based on anonymous browsing behavior and demographic data. DataXpand audience segments can be used for branding and performance campaigns that want to improve response rates, conversion, and brand recognition. The company was recently awarded “Top Digital Media Innovator” at Portada’s Latin American Advertising and Media Awards.
Being a data company, Dataxpand works with most of the leading DSPs, that is why Turn has been integrated. Sources told Portada that ” This is part of a global strategy where DXP is expanding its scope giving access to their audiences to big DSPs such as MediaMath, Turn and many other yet to come.”
“We are excited to offer our clients the global data insights they will gain from our partnership with DataXpand. Their local expertise combined with their reach in Spanish and Portuguese speaking markets will help drive ROI and give our advertisers and agencies an enhanced ability to engage key audiences, ” said Mark Balabanian, VP, Business & Corporate Development, Turn.
Sebastian Yoffe, Co-Founder & Managing Director of DataXpand, added “Our global audiences will give Turn’s clients access to valuable markets in Latin America, Europe and among the US Hispanic population. We look forward to collaborating with Turn to ensure their clients get the most data-driven value from their international campaigns.”