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RedMas, a digital advertising solutions company in Latin America and the US Hispanic market, has appointed Javier Barraza as Peru’s new Country Manager. Barraza will continue the company’s growth in Peru during the last 3 years, establish RedMas as the leader in digital advertising solutions in the Peruvian market, strengthen ties with the country’s main agencies and media centers, and position RedMas different brands of RedMas in the Peruvian market. RedMas, part of Cisneros Interactive, has offices in the United States, Chile, Argentina, Brazil, Colombia, Mexico, Peru, Venezuela and Uruguay.
WWE announced the appointment of Joaquin Del Rivero as Vice President & General Manager, Latin America, and MaurÍcio Ramírez Cuesta as Marketing Director, Latin America. These new hires are part of WWE’s broader, deeper commitment in Latin America. Both will be based in WWE’s Mexico City office.
Del Rivero will lead WWE’s strategic business development initiatives and day-to-day operations in Latin America and work with WWE’s partners across all its lines of the business.
As Marketing Director, Latin America, Mauricio Ramírez Cuesta will report to Del Rivero and serve as a key member of the WWE International Marketing team, creating and executing country specific brand campaigns and developing and implementing marketing and promotional strategies for all lines of business, including TV, WWE Network, consumer products and licensing, live events and digital.
Ana Paula Nogueira has been promoted to senior business manager for Dorel’s bicycle business across Latin America. She will continue to be based in São Paulo, Brazil and focus on leading the distributor business for the region. Nogueira has been with Dorel’s Caloi since 2006 most recently as senior marketing manager for Latin America.
Renata Valio is the new media general director of Ogilvy Brazil. She will lead a team of 85 people from São Paulo and Rio de Janeiro offices.
In addition, Fernando Musa is Ogilvy Brazil’s new president.
The position of president and chairman was held by Sergio Amado, who led the company for almost two decades. Amado will now only hold the position of chairman.
Lucas Mentasti is the new president of [M] Platform Latin America. The programmatic media buying expert will lead regional strategy of the GroupM company. He will be in charge of a team of more than 150 people committed to the development and implementation of new technologies. Mentasti recently stepped down as CEO of Xaxis.
Cadreon has named Miguel Ortiz as Product Lead for LatAm. Miguel comes from Havas, where he lead the programmatic team. From his role in Cadreon, he will be responsible for the creation and product placement with global alignment.
Cadreon also announced the opening of new offices in Peru and Uruguay as a strategic plan for 2017.
In Uruguay, Pablo Stilo will lead the Cadreon team.
William Quintero will lead the Peruvian office.
Victory Energy announces the expansion of the firetube business into Latin America by naming a new regional manager to oversee sales activities, together with several new distributors to represent Victory Energy firetube products across the region. The company named Victor Chavarria as Latin America Sales Manager. He’ll report to Al Wasinger – Vice President of Operations. Victor is being charged with all sales and distribution efforts in the region.