People change positions, get promoted or move to other companies. Portada is here to tell you about it.
::: Initiative – Peter Mears, Kris Magel, Nick Childs ::: Xaxis – Brian Gleason ::: Grey Brazil – Felipe Santos ::: ::: :::
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Initiative has promoted Peter Mears to the role of Global Chief Operating Officer. Starting on January 1st, Mears will be charged with strengthening the commercial operations of Initiative internationally, with a focus on leadership and client growth across our 85 markets.Peter has been President of Initiative’s North America office since April 2013.Prior to joining Initiative, Peter led operations for IPG Mediabrands and its agency UM in Canada. He also spent a number of years at PHD in the region, as well as in the UK.
Back in the North American office, Peter will be replaced as President of Initiative US by Kris Magel, who has served as Initiative’s Chief Investment Officer in the region since 2008.With over two decades worth of media and marketing experience, Kris is well poised to take on the task of continuing Initiative’s success in the region.He will report to Peter.
These promotions follow the appointment in September of Nick Childs to the newly created role of Global Chief Creative Officer. Nick has joined the Initiative team to oversee creative story-building and trans-media content development. Nick joins the agency from FleishmanHillard where he acted as Executive Creative Director.
Xaxis, the programmatic media and technology platform, has announced the promotion of Brian Gleason to serve as global chief executive officer. Gleason was previously CEO, Americas for Xaxis where he led the company’s operations in the U.S., Canada and Mexico, more than doubling revenues for the region over the past two years. As global CEO, Gleason will be responsible for guiding overall company strategy, growth and client development operations. He succeeds Brian Lesser in the position who has been promoted to GroupM to serve as CEO, North America.In his earlier role as CEO, Americas, Gleason was responsible for overseeing major company initiatives as well as the implementation of several ad industry firsts..Prior to Xaxis, Gleason served as group chief revenue officer for IDG TechNetwork and IDG Consumer & SMB where he led sales, marketing, publisher development and programmatic efforts across the more than 550 sites encompassed within the two networks.
Grey Brazil has hired Felipe Santos as media CEO. He will be responsible for strengthening media both in the creative and content creation processes. Throughout his 18-year career, Santos has specialized in managing and developing digital and media at various agencies. Prior to joining Grey, he was CEO at Africa agency.
Global Geometry subsidiary in Colombia has announced the appointment of Edwin Pineda and Ivan Meza as its new DGCs. Both Pineda and Meza, had been working at the agency as creative directors and reported to Juan José Posada, former Creative VP, who has been appointed CCO at Geometry London. They will work together and report to Serrano. The pair will be in charge of Geometry Colombia Global work.
Pedro Gravena has joined Y&R San Pablo as head of digital and innovation. Throughout his career, Gravena worked at DM9DDB, Agência Click and Wieden + Kennedy.In his new position, he will report to creative Vice President Rui Branquinho and work with all areas of the agency to expand its offerings in terms of digital platforms and innovative actions.