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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Lucio Grimaldi – Publicitas ::: Carolina Sandoval – Initiative ::: Carolina Ibargüen – Initiative Colombia ::: Shaffia Sanchez – Magna Global ::: Mariana Hernandez – Draftfcb.

Lucio Grimaldi has been promoted to the position of Vice President – Latin America at Publicitas in Miami. Grimaldi joined Publicitas in May 2012 as Executive Director – Latin America. In his role as VP – Latin America, Grimaldi will continue to strengthen Publicitas relationship with major media owners and advertising clients in the Latin American markets and lead the expansion of Publicitas operations in the region.


Mariana Hernandez has been promoted from VP Planning Draftfcb Mexico to Planning Coordinator from Latin America. Draftfcb has more than 40 planners across the region: in Brazil, Argentina, Venezuela, The Andean Region and Chile. She also has been included in the Global Strategic Council from Draftfcb.




Initiative has promoted Carolina Sandoval to Regional Product Catalyst Latam. She will report to Pablo Rodriguez, IPG Mediabrands´President, World Markets Latam. Carolina Sandoval is leaving her current position as Managing Director of Initiative Colombia and she will be replaced by Carolina Ibargüen Giraldo. current EVP Operations. Ibargüen has previously worked for Andean Consultants, Certicamara S.A,  Platika LTDA, Grupo Acción Plus and Groupon Colombia.



IPG Mediabrands, Interpublic Groups’s media agency is expanding Magna Global’s presence in Latin America. A team of experts in the areas of negotiation, investment and market intelligence has been assembled. Team members are  based in Argentina, Chile, Colombia and Mexico The team is led by Shaffia Sanchez,  EVP Managing Director, World Markets at MagnaGlobal Miami.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.


Portada Staff

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