People change positions, get promoted or move to other companies. Portada is here to tell you about it.
::: Multiplica – Sandra Valencia ::: Gravity4 – Jorge Hernan Rodriguez, Xavier Mantilla ::: Axis Communications – Francisco Ramirez ::: Santiago Martinez – McCann Spain ::: John Korman – BBDO Argentina ::: Havas Worldwide – Matt Howell, Toygar Bazarkaya :::
Multiplica announces the hiring of Sandra Valencia as Business Development Director. Having previously served as Senior Vice President of New Business at Ariadna, she now brings her skills to Multiplica, the Digital Experience Agency. Sandra holds a BA in Business Administration and MA in Marketing; together with her broad knowledge and extensive background in marketing, sales and advertising project management, she joins forces with a marketing team known for its distinctive expertise in the areas of Conversion Optimization and User Experience.Multiplica focuses on proficiency in message integration based on key consumer insight to deliver highly impactful impressions, in addition to offering services such as media planning and buying. Over the past 15+ years Multiplica has launched campaigns for great brands such as Burger King, HBO, Celebrity Cruises, LAN Airlines, Occidental Hotels & Resorts, Santander Bank, Desigual and Camper, among others.
Xavier Mantilla has left the company.
Axis Communications has announced the appointment of Francisco Ramirez, as the new Country Manager for Mexico, the Caribbean and Central America.Ramirez, who will be replacing Fernando Esteban (who is taking over a new position in the United States) will lead the team from Mexico’s headquarters. Francisco Ramirez has more than 25 years’ experience in Sales, Marketing and Operations areas in various industries, mainly in the telecommunications sector. He graduated from the Universidad Iberoamericana.
Santiago Martinez is the new director of the Coca-Cola account at McCann Spain. He will lead and coordinate the strategy of brands such as Coca-Cola TM, Fanta, Nestea and Powerade both for national and international projects. Martinez will report directly to Gonzalo Sanchez-Taiz, general director of the agency. He will replace Marta Carreras.
John Korman is the new digital head of BBDO Argentina. Korman will be responsible for the agency digital services development. He joined BBDO just as director of social media almost a year ago.Prior to BBDO Argentina, he served as associate director of the Mobile & Social Platforms department from R/GA Buenos Aires.
Havas Worldwide has added two executives to bring Havas shops from around the world closer together:
Former BBDO New York executive creative officer Toygar Bazarkaya as its new chief creative officer for the Americas. Bazarkaya joins the team after six years at BBDO, where he spearheaded major work for Visa, Mercedes, Gillette, Campbell’s and MLB. At Havas, he will be in charge of brining together North American and South American offices in a newly created role for the agency, designed to get more agencies across the network working together on projects and campaigns.