Changing Places LatAm: Carlos Ricardo, Carl Fremont, Fred Amoroso…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

RafaelCarl Fremont – MEC ::: Fred Amoroso – Yahoo ::: Carlos Ricardo – BBVA ::: M. Elene Useche – High Hill Entertainment::: Tom Adamski – Publicis

carl_fremontCarl Fremont has been appointed MEC´s new Global Chief Digital Officer. Fremont will be in charge of  creating a team to develop, grow and drive the agency’s digital business globally, fully integrated within MEC. He will be based in NY and will report to Charles Coutier, CEO.




fred_amoroso - yahoo! 156x156Yahoo Inc Chairman Fred Amoroso is resigning effective immediately, the struggling Internet company announced last Thursday. Amoroso will be replaced in the chairman role by director Maynard Webb Jr. on an interim basis until the company’s annual shareholder meeting on June 25.
In a statement on Thursday, Amoroso said he had informed the Yahoo board when he became chairman in May 2012 that he intended to serve only one year “in order to help Yahoo during a critical time of transformation.”

Carlos Ricardo-BBVA 156x156BBVA
has hired Carlos Ricardo as Global Marketing Director. Ricardo has previously worked for companies like Colgate-Palmolive, J&J, Motorola Paging Joint Venture, PepsiCo Brazil Foods, Kraft Foods and Mondeléz International.



María Elena Useche 156x156Maria Elena Useche has been appointed General Manager for High Hill Entertainment.





Tom Adamski - Rosetta 156x156Publicis Groupe has appointed Tom Adamski as CEO of its digital customer engagement agency Rosetta. Rosetta co-founder and chief executive Chris Kuenne will assume the role of chairman and both will report to Publicis Groupe chief operating officer Jean-Yves Naouri.