The new selection of "breaking ads" tracked through MexicoWebMonitor™ by Media Economics Group was active between July 16 and 22.

This week in Breaking Ads Mexico we present the digital campaigns from AdeS, TelCel, Priceless.com and Michelin.

AdeS

Advertiser (Parent Company): Unilever PLC/Unilever NV

Campaign:  "AdeScubrir el Tesoro con AdeS" Concurso

First date captured: 07/17/2012

Language: Spanish

Description: AdeS and Ice Age 4 ("La Era de Hielo 4") movie co-promotion.  Instant win game by registering codes found on AdeS products at: AdesPromo.com.mx.  Instant win prizes include skates, cameras, MP3 players, etc.  Grand prize is MX$500,000.

Site (s): Chilango.com, EnFemenino.com

 

 

   TelCel

Advertiser (Parent Company): America Móvil

Campaign: "Ideas TelCel – Gana una Casa" Concurso

First date captured: 07/16/2012

Language: Spanish

Description:   Telcel contest.  Regsitration via text messaging "Envia CASA al 4448" and accumulate points.  Winner receives a house valued at up to MX$500,000.

Site (s): ESPNDeportes.com (México)

  

  Priceless.com.mx

Advertiser (Parent Company): MasterCard International, Inc.

Campaign:  "Descuentos y Beneficios"

First date captured: 07/17/2012

Language: Spanish

Description: MasterCard Mexico campaign highlighting coupons, discounts, and benefits of using MasterCard (Priceless.com.mx/cupones)

Site (s): MSN.FoxSports.com (from Mexico), Starmedia Mexico, etc.

 

 

  Michelin Mexico

Advertiser (parent company): Michelin Group

Campaign: "Nueva Michelin Defender"

First date captured: 07/20/2012

Language: Spanish

Description: New Michelin "Defender" tire.

Site (s): MSN.FoxSports.com (from Mexico), Terra.com.mx

Source: Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
For more information call 1 (704) 841-2030 

 

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