Today we return to our section Breaking Ads 2013. Portada and Media Economics Group show the digital campaigns in latinamerican countries. These are the digital campaigns from Colombia, that appeared in digital media during January 2013.
American Airlines, Sharpie and Postobon campaigns
Advertiser: American Airlines
Campaign: “La Nueva Imagen de America” (AA.com/nuevoamerican)
Description: Rebranding campaign by American Airlines showing off new logo, aircraft livery design, and other brand components.
Site: ElTiempo.com (Colombia)
Server: ATDMT.com (Atlas DMS/Microsoft)
Campaign: “Dile Hola a Sharpie y Gana” (Saying “Hola” to Sharpie) Contest/Facebook.com
Description: Sharpie Colombia contest: submit your drawing (Saying “Hola” to Sharpie) to Sharpie Colombia’s Facebook page for a chance to win one of 1,000 Sharpie product kits.
Web sites: Colombia.com, MSN Colombia, Terra.com.co.
Servers: GoogleSyndication.com; MSads.net
Campaign: “La 10 Postobon” Contest
Description: Register codes under Postobon beverage bottlecaps on “La10DePostobon.com” for a chance to have Ivan Ramiro Cordoba (currently team manager for F.Z. Internazionale) as coach of your soccer team for 3 days.
Web sites: CanalRCN.com (Colombia), LaFM.com.co, LaMega.com.co, Starmedia Colombia.