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Today we return to our section Breaking Ads 2013. Portada and Media Economics Group show the digital campaigns in latinamerican countries. These are the digital campaigns from Colombia, that appeared in digital media during January 2013.

American Airlines, Sharpie and Postobon campaigns

American Airlines

Advertiser: American Airlines

Campaign: “La Nueva Imagen de America” (

Language: Spanish

Description: Rebranding campaign by American Airlines showing off new logo, aircraft livery design, and other brand components.

Site: (Colombia)

Server: (Atlas DMS/Microsoft)


Advertiser: Sharpie

Campaign: “Dile Hola a Sharpie y Gana” (Saying “Hola” to Sharpie) Contest/

Language: Spanish

Description: Sharpie Colombia contest: submit your drawing (Saying “Hola” to Sharpie) to Sharpie Colombia’s Facebook page for a chance to win one of 1,000 Sharpie product kits.

Web sites:, MSN Colombia,




Advertiser: Postobon

Campaign:  “La 10 Postobon”  Contest

Language: Spanish

DescriptionRegister codes under Postobon beverage bottlecaps on “” for a chance to have Ivan Ramiro Cordoba (currently team manager for F.Z. Internazionale) as coach of your soccer team for 3 days.

Web sites: (Colombia),,, Starmedia Colombia.



Source: Media Economics Group, ColombiaWebMonitor™. More information: 1 (704) 841-2030.


Portada Staff

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